About Us

Welcome to purelyelizabethsale.com — your trusted destination for the full lineup of Purely Elizabeth’s award-winning granola, oatmeal, and cereal. We’re here to make it easy to embrace “living purely” every day, with breakfast staples that deliver uncompromising nutrition, incredible taste, and the functional goodness your body craves.

Our story begins with Elizabeth Stein, a certified holistic nutrition counselor who set out to fill a gap in the market: food that was both healthy and delicious, made with the nutrient-dense superfoods and ancient grains she knew could transform daily wellness. In 2008, a serendipitous moment at a local triathlon would change everything. Elizabeth baked superfood-infused muffins to promote her nutrition practice — only to discover visitors cared less about counseling and more about where to buy the treats. That “aha” moment sparked a journey: two weeks later, a feature in DailyCandy brought a flood of orders, and in 2009, Purely Elizabeth officially launched with muffin and pancake mixes that sold out instantly at the Westchester Triathlon.

What started as a side project rooted in holistic wellness has grown into a movement — and the #1-selling granola brand in the U.S. natural channel for 7+ consecutive years. From those early baking mixes, we evolved to perfect what we’re known for today: ancient grain granolas, hearty oatmeal, and wholesome cereals crafted with purposeful ingredients like quinoa, amaranth, chia, hemp, and sustainably sourced coconut sugar. We pioneered the use of these functional superfoods long before they became mainstream, staying true to Elizabeth’s original mission: eating better equals feeling better.

At purelyelizabethsale.com, we’re proud to carry forward that legacy. Every product in our store meets rigorous standards: certified gluten-free, non-GMO Project Verified, vegan, and free from artificial flavors, colors, and preservatives. As a women-owned Certified B Corporation, we’re equally committed to sustainability, transparency, and ethical sourcing — because living purely means caring for both your body and the planetPurely Elizabeth.

We believe breakfast is more than a meal; it’s a chance to “savor the start” of your day with intention. Whether you’re grabbing a quick granola cluster for on-the-go energy, stirring up a warm bowl of oatmeal for a cozy morning, or pouring a bowl of cereal for the whole family, our products are designed to nourish your body and lift your spirit.

Thank you for joining us on this journey. For questions, support, or to share how you “live purely,” reach out anytime at support@purelyelizabethsale.com.

Live Purely, The Purely Elizabeth Sale Team